Shortlister hosted Yusuf Sherwani, MD, CEO, and Jonathan Barry, MSPH, National Sales Director at Quit Genius to share about their new approach to tobacco cessation and addiction.
Tobacco users cost employers $3,598 more in direct healthcare claims per year. Because nicotine addiction has a massive physiological effect on a person’s body, it is a primary risk factor for high-cost conditions such as surgical complications, cardiovascular events, cancer, pregnancy complications and diabetes complications.
Employers have long realized the link between tobacco use and medical claims, so it was the first area affected by a surcharge. Since the ACA was introduced, 47% of employers with more than 500 employees now have some kind of tobacco premium in place. These can vary from as little as $240 to as high as $1,733 with the medium surcharge being $783. Only 3% of the tobacco users you started off with will quit smoking and incur cost savings without an effective and engaging tobacco cessation program.
Recent studies coming out of China and Europe suggest that smokers are 40% more likely to have severe symptoms of COVID-19 and are 140% more likely to be admitted to an ICU, need mechanical ventilation or die. While that sounds scary, research also shows that within two weeks of quitting smoking, your immune system recovers significantly, lowering that risk factor.
That’s why Quit Genius is making membership available to employers for free in March and April to help protect your population against the threat of COVID-19.
The CDC recommends a combination therapy of high-intensity behavioral support, medication and social support. While effective, twelve weeks of high-intensity face-to-face counselling has traditionally been prohibitively expensive, so employers have replied on quit lines that offer a much more watered-down approach. The challenge is that most quit lines have a poor user experience as you speak to a different coach every time, resulting in very low long-term quit rates of less than 15%.
Quit Genius takes a fresh approach to helping people quit. There are four main components to their program:
1. A mobile app that delivers a personalized cognitive behavioral journey to each user through a program built by a world leading expert
2. A personal quit coach, who is also a certified tobacco treatment specialist, that members can speak to via app or telephone. There are two main differences to the quit line service:
|Shortlister Public Site
|Who can Access Shortlister?||Versions of the Shortlister app are available for employers and benefits consultants to access detailed information on service providers and issue RFPs.||Anyone can access the basic vendor data listed on the Shortlister public site, free of charge.|
|Do employer & consultant users pay to access Shortlister?||Yes – There is a monthly subscription fee||No – Shortlister's public site has tens of thousands of visitors per month that are researching vendors. They do not pay to access this basic vendor data.|
|Do service providers pay to be listed?||No – Service providers can enroll on the Shortlister app for free.||No – Service Providers do not pay to be listed on the Shortlister public site.|
|Can service providers pay to improve their position?||No – The Shortlister app's matching algorithm is completely neutral & unbiased. It matches employer & consultant users with service providers based on how closely the buyers requirements match the service provider's capabilities.||Yes – ONLY on Shortlister's public site. Service providers can bid to show up higher on listing pages. This is how Shortlister is compensated for the substantial effort it takes to curate this pages and vet vendor data.|
|What if a service provider doesn't pay Shortlister?||Nothing – Service providers don't pay a fee to participate on the Shortlister app and are matched based on how well their capabilities align with a buyer's demographics and needs.||Service providers will still be listed on the pages for the services they provide, they will just be listed below those that have bid to list higher on that particular product page.|
|What about the Top Vendor lists at the top of the product listing pages? Is there a fee to be listed?||Not Applicable – The Shortlister app doesn't display Top Vendor lists because the algorithm generates a custom list based on the customer's needs.||Yes - There is a nominal fee of $50 per quarter that's charged if a service provider is approved for a Top Vendor list. Shortlister evaluates vendor capabilities & market performance data to determine who should be listed. Evaluating this data takes considerable time and effort, so the nominal $50 fee covers the cost of the work it takes to curate these lists. If a vendor applies for a Top Vendor list but doesn’t meet the criteria, they are not charged a fee.|
|Who provides reviews of service providers?||Reviews on Shortlister's app are collected from employers and consultants. Service providers are also able to collect reviews from their customers, once they are validated by Shortlister. When a user is logged into the Shortlister app, they can clearly see the source of the review.||Public site reviews are an aggregation of employer, consultant and provider-collected reviews. There is no way for public site visitors to differentiate the source of the review.|
|Do service providers see information and reviews put in the site by your users?||Service providers cannot see the information put in by Shortlister's consultant and employer users.||Service providers can see information that was collected from their own clients.|