Sonic Boom Wellness - Meet a Vendor

Shortlister hosted Danna Korn, Co-Founder and Chief Energizing Officer of Sonic Boom Wellness, to discuss Sonic Boom's differentiators in today's morphing market.

The well-being industry is morphing a mile a minute – with new mergers, acquisitions, startups, and even old-timers re-positioning themselves.  You may know Sonic Boom, but they’re evolving quickly, so let’s take a closer look at some of their strengths and differentiators:Capture 2-1

  • Highly Engaging
    • Stimulating, energized, and socially charged
  • Custom-Tailored
    • Flexible, individually relevant programs and content
  • White-Glove, Consultative Service
    • With highly-rated member support
  • Comprehensive Platform
    • Engagement plus traditional programming
  • Sophisticated Incentive-Management
    • But they don’t rely on incentives to drive engagement
  • Constantly Innovating
    • Because people get bored easily and market needs change quickly
  • Self-Aware/Focused
    • They’re not even trying to be “something for everyone”

Sonic Boom introduces ever-evolving gaming mechanics to create ongoing excitement, energy, accountability, inspiration, and motivation – and drives long-term behavior change by creating programs people enjoy and want to take part in.  Their platform is flexible, configurable, relevant, and unique for each member.  Also, they monitor and report on various engagement statistics and analyze survey results to determine the effectiveness of their program over time.

If you’re wondering what Sonic Boom’s ideal client-partner looks like, here are some pointers:

  • Enthusiastic, committed, and collaborative
  • Hungry for strategic consulting – what works and what doesn’t
  • Doing wellness for the “right” reasons
  • Aligned with Sonic Boom’s core philosophies/approach


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